The hashish business has lengthy been fragmented, each geographically and politically. Recognizing this, Mark Bonner, CEO of Cannaverse Applied sciences and creator of Cannaland, determined to take issues into his personal palms.
With a background in renewable power, Mark Bonner brings a novel perspective to the hashish business. He noticed the potential for a extra streamlined, environment friendly and safe method and got down to create it — a metaverse generally known as Cannaland. It’s the world’s first hashish platform powered by blockchain expertise, and Mark Bonner is on the forefront of the business, main the cost for a extra unified, sustainable future.
Given his in depth expertise, our group at Cointelegraph felt it was solely becoming to take a seat down with Mark Bonner to debate his imaginative and prescient for the business and the way the metaverse performs a job in it.
Cointelegraph: With all of the discuss of the metaverse and what it will probably do, many critics assume that the digital realm is just for lovers. Would you agree they’re the primary goal market, or who would you recommend can profit from the metaverse?
Mark Bonner: The metaverse is offering the platform that may permit pioneers, thought leaders and decision-makers the chance to innovate and experiment as digital and just about enhanced worlds evolve.
In Cannaverse Applied sciences’ Cannaland, whether or not you’re a model proprietor, a business-to-business (B2B) firm concerned in a specialised half or all facets of the hashish business, or a canna-curious shopper who desires to study extra however finds navigating the dispensary surroundings a bit nerve-wracking, a metaverse panorama could be designed to supply an immersive expertise for not solely lovers and customers, however a normal B2B neighborhood as effectively.
CT: What worth do you see an immersive expertise bringing to each your business and the world at giant?
MB: In essence, the evolution of 2D Web2 right now to the Web3 3D immersive expertise of tomorrow will rework and outline how we work together, transact, function and in the end turn into productive in a digital surroundings that may in some ways transcend our bodily world’s Web2 capabilities right now.
CT: What verticals do you see the metaverse having an affect on?
MB: The metaverse is a robust instrument that may tackle a variety of verticals. One instance of that is within the realm of branding and promoting. Through the use of a metaverse platform, companies can create a 360-degree immersive expertise for customers. This permits them to work together with companies, companies and merchandise in a extra participating, interactive method. This may be particularly useful for B2B and business-to-consumer (B2C) firms trying to join with their viewers in new, progressive methods.
One other vertical that may be addressed by the metaverse is the true property business. By using digital land and property gross sales, customers should purchase and lease property in a digital surroundings. Moreover, digital options akin to procuring malls, shop-in-shop ideas and architectural options could be created to boost this expertise. These options open up a world of potentialities for builders and actual property firms to create new, thrilling initiatives that may be loved by customers in a digital world.
CT: Are you able to present a real-world use case to show how these verticals could also be utilized?
MB: Hashish carried destructive penalties for anybody rising, promoting and distributing the product.
That is the place I stumbled upon a real-world resolution to a real-world drawback. What if I might create an area the place you can promote, make it potential to transact (with a local token) for a cannabis-related product and ship it, multi functional place? This was extraordinary within the hashish neighborhood.
CT: What’s your imaginative and prescient for the hashish business?
MB: Creating the world’s first hashish metaverse, pioneering hashish product advertising and marketing, manufacturing and merchandising with an progressive blockchain fee system. Doubtlessly unlocking and empowering cultivators, growers, testing labs, producers, wholesalers, retailers, medical dispensaries and consumption lounges with the power to scale and monetize their manufacturers whereas straight addressing the prevailing gaps within the hashish business.
Cannaland revolutionizes the worldwide hashish business by connecting each side of the hashish and hemp communities in a digital sensible metropolis.
CT: What can customers count on from the world’s first cannabis-themed metaverse?
MB: Surrounding the patron with companies, companies, merchandise and different interesting digital way of life gadgets, the metaverse encourages participation and transactions. The Cannaland platform affords digital land and property gross sales, together with buying and leasing property, and the creation of procuring malls and shop-in-shop choices, whereas additionally offering digital architectural options for shoppers. It has a cellular app for the simple buy/lease of land and its native token, in addition to a recreation app that permits customers to “play-to-earn” and “play-to-learn.”
Schooling is one other key focus for Cannaland, which affords Cannalearn, an area for collaboration with increased academic services, universities, medical doctors and researchers to review, publish and retailer related details about hashish. They hope to coach governments, authorities and universities about hashish and the business, slightly than punish those that partake in it.
When it comes to leisure, Cannaland affords a wide range of choices akin to music live shows, sports activities occasions, consumption lounges, edible occasions, interactive films, storytelling and socializing within the metaverse. It additionally affords metaverse tourism, with Cannaland digital actuality hashish cities changing into vacationer locations within the metaverse. This consists of well-known hashish landmarks akin to Freetown Christiania in Denmark, Netherlands’ finest espresso retailers, Jamaica’s 4’20 Senty, MoBay Weed Run and Uruguay — the world’s pioneering hashish nation.
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