www.coindesk.com
25 Might 2022 19:14, UTC
Studying time: ~2 m
Non-fungible token (NFT) nation membership LinksDAO has introduced Callaway Golf Firm (ELY) in on its quest to personal and function an precise golf course.
Callaway, one of many largest golf gear producers and proprietor of driving-range recreation Topgolf, invested in LinksDAO’s ongoing fairness spherical, two folks acquainted with the funding instructed CoinDesk.
A consultant for LinksDAO declined to touch upon the funding. Callaway declined to touch upon the fundraise however stated: “This advertising and marketing partnership is the start of our relationship.”
The money and Callaway clout provides gas to LinksDAO LLC’s “let’s purchase a golf course” warfare chest. Fashioned by Mike Dudas and run by Jim Day by day, the group is one taste of crypto’s decentralized autonomous group motion. It first got here to prominence after crowdfunding $10 million by promoting digital membership tokens to golfers in January.
Learn extra: LinksDAO NFT Sale Books First $10M Towards Shopping for an Precise Golf Course
The tie-up extends to branding, too: Callaway turns into the “official” gear supplier for LinksDAO and can provide reductions and offers on branded swag to the group’s NFT-holding members.
“This strategic collaboration is a pure match that may profit every model,” stated Callaway CEO Chip Brewer, who was personally concerned within the deal.
“We’re thrilled to be working with Chip Brewer and his group throughout all of their manufacturers to convey incredible advantages to our neighborhood and proceed to usher the sport of golf into a brand new period,” LinksDAO’s CEO Day by day stated in a press release.
Disclosure: The writer owns two LinksDAO NFTs.
