‘Challenge NAYOM1’ is a luxurious phygital collectible created by the shoe firm, Casadei and digital vogue firm, One other-1. The launch celebrates 10 years of Casadei’s Blade silhouette of heels. The heels have been given a futuristic makeover, and alongside 1000 pairs of bodily ‘NAYOM1 Blade’ heels, will probably be changed into an unique NFT assortment.
The Artwork Behind Challenge NAYOM1
Creatively directed by Casadei’s designer Ricardo Cook dinner and artistically supported by famend digital artist HardMetaCore, the drop takes inspiration from the futuristic aesthetics within the remake of the cult movie, Blade Runner, set in a dystopian future within the yr 2049. ‘Challenge NAOMI1’ attracts affect from one of many film’s most memorable characters, the JOi hologram, round which the ‘NAYOM1’ PFP avatars are constructed round to be able to mannequin their metaverse clothes and futuristic Casadei heels.
‘Challenge NAYOMI1’ is an announcement assortment, constructing on the ever-changing way forward for vogue. It’s a collaboration between two like-minded corporations, one historically bodily and one digital, to shake up the established order and set new requirements within the luxurious vogue world.
The Bodily Footwear
Alongside the NFT assortment, bodily footwear will probably be launched. Every of those is NFC-chipped, permitting for collectors to attach the bodily and digital wearables and PFP avatars. The consumers of the 1000 restricted pairs will obtain:
- Phygital Casadei NFT Collectible
- Restricted Edtion Blade Bodily Heels
- Unique DeCentraland Wearable
- Distinctive PFP Avatar (designed by HardMetaCore)
The Challenge NAYOM1 Launch
Challenge NAYOM1 is ready to launch throughout the ongoing Milan Style Week at a bodily occasion on the Casadei Vei By way of Sant’Andrea 1, Milano retailer. Bodily variations of the footwear have been on show on the well-known vogue occasion. Additionally, a digital launch will occur on DeCentraland, as a metaverse vogue expertise.
Casadei is a shoe manufacturing facility, based in Rimini in 1958, that produced sandals for the nationwide and worldwide markets. Cesare Casadei is the son of the founder and present Inventive Director. Alongside his workforce of designers, they nonetheless make footwear in Italy, with a concentrate on high-quality merchandise, with refined particulars.
Now, by means of Challenge NAYOM1, they’re taking a contemporary step into the digital area.
About One other-1
Another-1 is a web3 luxurious platform working with Casadei on the ‘Challenge NAYOM1’ enterprise. It’s constructed on the Polygon blockchain, and customers are capable of construct, acquire, stake and commerce digital vogue that’s metaverse prepared. Additionally, their bodily items are licensed and backed by NFC know-how to help the metaverse interoperability. One other-1 serves as a one-stop store for a brand new transcending asset class that merges realities to create a dynamic ecosystem of hypebeasts, designers, manufacturers, and resellers secured on-chain.